Among other animals, I have three dogs. I watch them with fascination. These guys live in the now. They have a routine: Morning walk, bathroom schedule, ball time, nap time, and at every time they are focused in the now.
Read storyDon’t do it. Don’t use clichés. Audiences don’t hear clichés anymore. They recognize them, file them away, and mentally leave the room.
Read ArticleLeads...That’s what advertising is for, right? To create opportunity. A call. A visit. A message. A search. A curious glance at your website. Advertising opens the door. It introduces people to your business and gives them a reason to look a little closer. But advertising alone rarely closes the sale.
Read ArticleThe goal is to make your project as easy to listen to as possible. That sounds obvious, but it’s surprising how many recordings become tiring because of inconsistent levels, distracting breaths, or harsh pops hitting the microphone.
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