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Advertising Advice
Having more than twenty-five years of experience in radio advertising teaches you a thing or two. Our founder shares his knowledge about what makes a good radio commercial, how to write good radio copy, using podcast advertising to your advantage, and other topics that affect the world of radio advertising.
Professionals Skip the Clichés
Don’t do it. You don’t need clichés, especially in advertising copy. They are lazy. “For all your toe shoe needs,” “sale ends soon,” “the tent is up, the prices are down.” Ick. We don’t need a study to know audiences mentally tune out at these trite idiocies, we tune out ourselves. Where’s the inspiration? Where’s the motivation? Why are we wasting resources creating this waste of time?
Making Bad Email Good
Making Bad Email Good In the last two weeks I have received 513 unsolicited emails. 513 in 2 weeks. That’s almost 37 unsolicited emails a
Overcoming the White Page
Overcoming the White Page The white page. A blank screen and flashing cursor. A slam upside the head sometimes seems like the best way to
Motivation – In a Few Words
Motivation – In a Few Words Just a quote that moves me today. I hope you’ll let it rattle you, inspire you, motivate you. From