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Advertising Advice
Having more than twenty-five years of experience in radio advertising teaches you a thing or two. Our founder shares his knowledge about what makes a good radio commercial, how to write good radio copy, using podcast advertising to your advantage, and other topics that affect the world of radio advertising.
Professionals Skip the Clichés
Don’t do it. You don’t need clichés, especially in advertising copy. They are lazy. “For all your toe shoe needs,” “sale ends soon,” “the tent is up, the prices are down.” Ick. We don’t need a study to know audiences mentally tune out at these trite idiocies, we tune out ourselves. Where’s the inspiration? Where’s the motivation? Why are we wasting resources creating this waste of time?
Keep It Short
Keep It Short The Fewer the Better. Keep It Short. Writing to pass information, convince someone to do something, tell a story? Whatever the reason
You are Not your Customer
You are Not your Customer Are you a Trucker? A Dentist? An Ad Pro? Why pay someone else to create your advertising? The most obvious
Stand Apart. Be Bold. Be Rewarded.
Stand Apart. Be Bold. Be Rewarded. Ever pay sticker price for a car? Of course not. Over time the auto dealers have taught us to