How to Target Ads

Traditional ads and social media are a scattershot approach to advertising. Pay per click means new clients have to be actively searching. But, when you bring these methods together, buckle up.

The traditional model of narrowing your target audience for marketing, advertising, and branding is to use the format of the radio station or cable news station, the readership of the newspaper or magazine, the audience for a TV show, the neighborhood traffic past a billboard, as a guide. (for example, to aim for women 25-54 with disposable income).

Along comes Facebook and Google and pay per click and SEO. Now you can market to a specific word or phrase that people are searching for. You compete to be listed in search results, paid or organic, and hope to be found in searches and the ever-changing social media feeds.

But what if you could combine the two? What if you could use the emotion and storytelling of traditional media, maximizing the power of the human connection, with the data and analytics of today’s online marketing? You can, we call it Zipvertising (ads on audio streaming).

With ads in audio-streaming you can target down to your neighborhood, your zip-code; down to the people interested in your product or service. You’ll reach fewer overall, but your marketing will be hyper-focused on the people that are interested in your product or service. That saves you money.

You can repeatedly reach just your audience with audio streaming for music and podcasts via the names you know like the online streams of Pandora, Spotify, Sirius XM, iHeartMedia, Cox Media, The Washington Post, Cumulus Media, Podcast One, TuneIn and so many more. But like traditional media, your new clients don’t have to be searching for you, you’re reaching out to them.

Just like SEO, like social media, like walking fliers door to door, you can create and place the audio streaming ads yourself. But if you’d rather work in your business than on it, my team is eager to help you build your business. Just let us know, we’ll teach you for free to do it yourself, or get your campaign started in as little as a few days. Let’s talk.

Keep doin’ what you’re doin’, gettin’ the results you’re gettin’, or jump into ads on audio-streaming, and build new results.